online The Lovemarks Effect: Winning the Consumer Revolution
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The Lovemarks Effect: Winning the Consumer Revolution by Kevin Roberts
The.Lovemarks.Effect.Winning.the.Consumer.Revolution.pdf
ISBN: 9781576872673 | 272 pages | 14 Mb
The Lovemarks Effect: Winning the Consumer Revolution Kevin Roberts
Publisher: powerHouse Books
A business revolution is changing all the rules of the marketplace. Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, choice, and connectivity. Price, service, quality, and design advantages are no longer enough to win. In 2000, Kevin Roberts, CEO Worldwide of ideas company Saatchi & Saatchi said that brands were running out of juice. In Lovemarks: the future beyond brands, Roberts showed how Mystery, Sensuality, and Intimacy can create powerful emotional connections with consumers. The response to the book was electric. Now in 16 languages, Lovemarks has generated a wave of consumer ...
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